10 Marketing Issues to Address at Your Law Firm Retreat
From cases to clubs and organizations, limit the information and focus on what the attorney can do for a new client, not what they have done for old ones. 10. Consider bringing in a professional Whether it be a web designer, a graphic designer or a marketing specialist, investing in professional help can not only keep attorneys and staff on track but can give valuable feedback from a firm outsider.Remember: be prepared, have an agenda and keep focused on the discussion at hand. Involve everyone from partners to associates to staff and keep an open mind to marketing ideas, plans and needs. But most of all… make it a true priority to institute those strategies when the retreat ends.About the Author:Drawing on over twenty years' experience in branding and positioning, Paula Black has advised law firms around the globe on everything from powerful and innovative design to marketing strategy and business growth. She is the award-winning author of “The Little Black Book on Law Firm Branding & Positioning,” “The Little Black Book on Law Firm Marketing and Business Development,” and “The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit in 21 Days,” as well as founder and President of Miami-based Paula Black & Associates. For more information visit http://www.paulablacklegalmarketing.comArticle Source: ArticlesBase.com - 10 Marketing Issues to Address at Your Law Firm Retreat
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