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New 10 of the Month -- Justice Sonia Sotomayor

New 10 of the Month -- Justice Sonia SotomayorAuthor: Dawn McIntyreCopyright (c) 2009 Dawn McIntyreThrough my work with women all over the world, I?ve developed what I call The New 10 Paradigm ? a new way to define beauty that celebrates and supports the true, genuine beauty of every woman?s mind, body and spirit. The New 10 is much more than the ?old 10? ? the woman who may have looked perfect on the outside, but didn?t have much going on on the inside. The New 10 is different. She is a woman who radiates beauty both inside and out, no matter what size or shape or race she is.Every month, I want to take the time to honor a woman who I feel exemplifies the true spirit of the New 10. And this month, I?m going to begin with someone who just leapt out at me from the pages of the newspaper and my TV screen.



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Business Fraud Prevention Advice

Business Fraud Prevention AdviceAuthor: Tom SwayerSenior management are faced with making serious financial decisions on a daily basis. Getting one of these wrong can mean the company is the victim of a scam artist either externally through a customer or possibly by a new employee. Every business owner whether they be a small or medium sized business should have an anti-fraud strategy in place across the organisation. This should cover best practices for employees to follow to prevent fraud from occurring externally and also have strict policies that employees should follow when carrying out their work.



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Direct Mail Catalogs & Brochures: Write Captions That Sell

Direct Mail Catalogs & Brochures: Write Captions That SellAuthor: Alan SharpeMany prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That's when you have their attention. And so that's when you sell them. My advice for writing captions is to never describe what readers can see for themselves in your photo. If your photo shows a man in a golf shirt, for example, don't place a caption beneath the photo that simply says "New Golf Shirt." Instead, write a subhead that communicates a benefit that the reader cannot see, one that the photographer could never capture.