10 Marketing Issues to Address at Your Law Firm Retreat

Once that emerges, look for ways to incorporate it in your firm’s daily business— from answering the phones to your letterhead. 3. Define your message and brand It may be a word, a symbol or a motto but having a message can do more to keep attorneys on the same page than almost anything else. Decide what your message and is and stick to it, whether it be stamping your symbol on letters and emails or boldly displaying your firm mantra on the company website. Repetition will help attorneys stay on message and clients recognize your presence. 4. Set clear marketing and business development goals For firms who rely on billable hours, marketing often takes a backseat.

Make that change. Retreats are a perfect time to create and set clear expectations for attorneys and partners for non-billable time devoted to marketing and business development. And don’t forget to reward the performers! 5. Use your relationships Relationships are key to marketing your firm. Have the attorneys and staff brainstorm individual contacts in specific industries that they have neglected, and pledge to call or visit them at least one a month for the next year.

On the internal side, create relationships between attorneys and staff by pairing younger associates with senior rainmakers who can act as marketing mentors. 6. Look at your client list The 80/20 rules says that 80% of a firms business comes from the top 20% of its clients. Go through that list and ask yourself what you can do to bring in even more business from those individuals and companies.

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