Internet Marketing: Effective Online Marketing
Internet Marketing: Effective Online MarketingAuthor: amenda dorothy Search engine marketing promotes websites and businesses by increasing how visible the various search engine results pages, also known as SERPs. There is more than one type of search engine marketing; each can work very well if properly done. Search Engine Optimization, or SEO, is the most well known type of search engine marketing. With this method you improve the amount and quality of traffic that visits a web site from search engines with "natural", "organic" or "algorithmic" search results.
Search engine optimization is also capable of targeting different kinds of searches, including image search, local search, and industry specific vertical search engines. This makes it a very appealing search engine marketing strategy. Search engine optimization includes the editing of the web sites content and coding and removing barriers to the indexing activities of the various search engines. Another internet marketing method is paid placement or Pay per click, which is advertising that makes users money when someone clicks the advertisement or banner and visits the sponsors’ site. When it comes to search engine paid placement, advertisers usually bid on phrases or keywords relevant to their target market. Then if any users happen to type one of the keywords in an advertiser’s keyword list, or visit one of the web sites with relevant content, the advertisements can be displayed.
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