10 Marketing Issues to Address at Your Law Firm Retreat
Are you cross-marketing between practice areas? Bringing a wide variety of practices together in one room can create instant ideas of what else you can do for them. 7. Take a good look at your printed materials Do you have a logo? A tagline? Does your letterhead reflect the personality of the firm or is it a generic stuffy piece of paper? Bring samples of everything from note cards to envelopes to brochures and take a good, hard look at them. You may be surprised at what you find. From moving a logo around to creating an e-mail signature, the ideas that come from careful and honest evaluation can make a big difference in moving forward with marketing plans. 8. Evaluate your website Make sure you’re looking at your website as a marketing tool and not an IT plaything.
Video, podcasts and blogs are great, but nothing can replace a good solid, well-organized homepage and clearly defined practice areas. Also - look at how the attorney biographies are categorized. Are they easy to navigate and easy to read? If not, consider hiring someone to revamp and redesign—it’s a simple and non-expensive way to instantly update your firm image. 9. Rethink your attorney biographies No one, NO ONE is going to read a three-page attorney biography. Though they may be proud of their accomplishments, attorneys need to realize the importance of being clear and succinct. Have the attorneys sit down with copies of their bio and take the time to update and edit what’s there.
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