5 Basic Steps To A Million Dollar Information Marketing Business Model

First there is down-selling. Basically what it means is that if someone comes to your website and says, "I don't think I'm willing to pay $97you're your multi-media course - and I'm leaving your website," you present them with another opportunity to purchase a similar product that sells for $47 or even less and say, "Maybe $97 is too much for your budget right now. Can I interest you in getting a similar highly quality course that costs only $20?" A different down-sale would be to offer a payment plan. You'd say something like this, "If $97 is too much right now, can I make it more affordable for you by letting you pay in three payments of $33?" Next, there is a cross-sale. If they pay $97 for your first program, maybe they like to add another program that will help them get more value out of their initial purchase, especially if it's priced attractively. It's an effective way to immediately increase the size of each initial transaction. Then there are continuity programs. For instance, if you are a coach you can have a system in place where after the initial first sale of some type of a home study course the customer receives an invitation to join a group coaching and support program for which they would then pay monthly. And these are just a few simple ideas of what you can do to multiply your sales and profits. Component 5 - Scalability Your ultimate goal is to systemize and automate your business so that its growth can be expended beyond your own efforts. Once you have all of the key components in place, focus on simplifying, systemizing, automating, delegating - in short, you want to optimize your business for maximum performance with minimum efforts.

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