5 Basic Steps To A Million Dollar Information Marketing Business Model
"leads"! This is a critical step because it will allow you to continue communicating with people interested in your products or services. You've probably heard that in any business your money and success are in your list, in your database of subscribers and your relationship with them. It's very important to learn how to get people to come to your site and then entice them to want to give you their name and email. It used to be enough to just say something like "subscribe to my newsletter," or "get updates about my business," somewhere on your website to get people to opt-in to your database. But those days are long gone. Today you must be really good at presenting great value fast and making irresistible first offers to your visitors to persuade them to give up their contact information. Strategies that still work great include giving your web visitors access to special reports, audio downloads, or informative video and audio presentations. Obviously the better the quality of your "carrot" and the better your presentation of it, the better your conversion will be. (Conversion is the comparison of the number of people that take you up on your offer and subscribe to your list to the total number of people that visit your website.) Component 3 - Lead Conversion Now that you have a list of subscribers - a.k.a. database of leads - how do you convert them into paid customers, someone who would actually gives you a few dollars? Generating that first sale is your lead conversion. Just like lead generation, lead conversion strategies will vary from business to business, depending on what you are selling and who your customers are.Pages: 1 2 [3] 4 5 6
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