Direct Cremation Learns From Our Peers

We have some families that request direct cremation with no services and really don’t even come to the funeral home at all. Then we have the family that desires the use of all our personnel, your facility for several days and all of your automotive equipment. We are fortunate enough to have multiple locations with staff to pull from for the peak times, yet keep staff costs under control when they are not needed. A good bank of quality part-time staff is our best asset when it comes to getting things done. What Do You Think The Biggest Challenge For Funeral Service Is Today? I think the biggest challenge for us in our service area is being able to adapt to the extremely fast pace of the changes in our market. We have some large facilities that go underutilized because of consumer preferences. Real estate costs are premium in Colorado, and we must ask ourselves if we are maximizing our assets and getting the best return on our investment. There are plenty of operators in Colorado working in very limited space (some out of their homes), and we have a difficult time explaining our overhead and basic minimum services to families comparing our service fees to these low-cost/low-budget funeral directors. We must continue to be aware of what our costs are in providing services to all families and spreading overhead to them all as they come through our doors. At the same time, we need to be competitive in our fees and watch our costs to produce a fair profit to remain in business. As we enter our 120th year of service in Northern Colorado, our main focus is to remain flexible in all we provide and the way we get things done.

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