Direct Mail Catalogs & Brochures: Write Captions That Sell
Direct Mail Catalogs & Brochures: Write Captions That SellAuthor: Alan SharpeMany prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That's when you have their attention. And so that's when you sell them. My advice for writing captions is to never describe what readers can see for themselves in your photo. If your photo shows a man in a golf shirt, for example, don't place a caption beneath the photo that simply says "New Golf Shirt." Instead, write a subhead that communicates a benefit that the reader cannot see, one that the photographer could never capture. Write something like this: NEVER A HOLE IN ONE: Our new Glengarry Golf Shirt features a Teflon fabric protector that forms an invisible shield around fibers for superb protection against tears and punctures. My second piece of solicited advice (you subscribed to the newsletter, after all) is to start your captions, whenever possible, with a pithy intro phrase. In five words or fewer, capture the essence of what you are saying with a clever word play, like the one above. Here's another example. My local newspaper ran a story about the problem that my city is facing this summer with some homeowners watering their lawns every day when they should be watering every other day to conserve water. The story was illustrated with a photograph of a city bylaw officer, in uniform, at the door of a homeowner who was in the very act of breaking the bylaw.
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Palmdale, California: Things to DoPalmdale, California: Things to DoAuthor: Ryan FrankPalmdale, California is part of the greater Antelope Valley. Palmdale hotels take in visitors year round who are attracted to the town’s resorts and golf courses. But there are other things to do in Palmdale that are a little more unconventional that golfing and spa treatments. Next time you are in Palmdale, check out some of the following attractions. Devil’s Punchbowl Natural AreaThis is a unique nature preserve located along the Big Rock Creek. It gets its name because it is basically a large bowl shaped concavity in the earth, corralled by 300-foot high rock walls. |
Keyword Elite V4.0 ReviewKeyword Elite V4.0 ReviewAuthor: Terry WilliamsIf you have not heard of Brad Callen, you must be a newcomer to Internet marketing. Brad is well known in marketing circles for his effective SEO Elite linking software. Keyword Elite may eclipse even this fantastic product very quickly and become the definitive keyword software on the market.Visit Keyword EliteIn order to dominate any niche or subject on the web, you must first discover which keywords or phrases surfers are using to search for information in your niche. Then optimizing your pages for these good keywords to give your pages an edge over your competition. |