Direct Mail Catalogs & Brochures: Write Captions That Sell

The photo caption began: LAWN ORDER: Bylaw Enforcement Officer Jack Phillips issues a warning to homeowner . . .. That caption put a smile on my face and forced me to read the story. Your captions and subheads will do the same if you make them clever, interesting and laden with benefits that interest your readers. © 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message) About the Author:Alan Sharpe is a business-to-business direct mail copywriter. Sign up for free weekly tips like this at www.sharpecopy.com.Article Source: ArticlesBase.com - Direct Mail Catalogs & Brochures: Write Captions That Sell

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News Doing good does some good Doing good does some goodAuthor: Joe D'eramoCHEEKTOWAGA, NEW YORK…   DirectBuy of Buffalo, the leading home improvement and furnishings club with direct insider prices, established the “Do-Gooder of the Month” award to recognize employees, vendors and even members going above and beyond the call of duty—either on the job or in their everyday lives. August’s winner is Becky Dentinger, a service specialist, for the quantity and quality of member testimonials received last month.   As a service specialist, Dentinger works closely with DirectBuy members in helping them make their selections. Utilizing her construction experience and education—she’s currently studying interior design at Villa Maria College—Dentinger’s able to find members the products they need at direct insider prices.