10 Marketing Issues to Address at Your Law Firm Retreat
10 Marketing Issues to Address at Your Law Firm RetreatAuthor: Paula BlackFrom team building to corporate culture, retreats give you a captive audience for the firm’s internal business, making it a perfect time to discuss an often ignored part of your business—marketing. By taking just a few minutes to sit down with partners, associates and staff you can make long-term changes that may be easier than you think. Below are 10 simple yet crucial issues to bring up at your next firm retreat... 1. Points of Differentiation In order to stand out in a sea of law firms you must identify and then market what makes your firm unique. Are you focused on personal attention? Have a 100-year history in a certain region? Employ attorneys who speak multiple languages? Bringing together partners, associates and staff can quickly bring about a clear vision of what makes the firm different and how that fits with what your clients need.
You can then use that as part of your marketing and business development plan. 2. Firm Personality If your firm were a car what would it be? Strong and tough like a Ford truck? Sleek and fast like a Ferrari? Sophisticated and state-of-the-art like a Mercedes S-Class? How about an ice cream flavor? A beverage? A movie genre? All of these exercises not only make for a lively discussion, but work to help define your firm personality.
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Scientology Volunteer Ministers South Pacific Goodwill Tour in the Village of PangaimotuScientology Volunteer Ministers South Pacific Goodwill Tour in the Village of PangaimotuAuthor: Linda WielandScientology Volunteer Ministers delivered a workshop to the village of Pangaimotu in the Kingdom of Tonga. When the Scientology Volunteer Ministers South Pacific Goodwill tour moved their operation to the island of Vava’u last month, residents of the village of Pangaimotu heard about their work through radio and TV broadcasts and invited the volunteers to come to their island to deliver a workshop. |
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