Write Fundraising Letter Overlines That Donors Can't Resist (Includes Samples & Examples)

For this reason, your outer envelope teaser copy and your letter overline copy must work on their own as two grammatical thoughts. When your outer envelope teaser copy ends with ellipses, for example, your letterhead overline must begin with a capital letter, even though the overline may be completing the thought that you started on the outer envelope. Make each letter overline a complete thought on its own, one that begins with a capital letter. © 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message) About the Author:Alan Sharpe is a business-to-business direct mail copywriter. Sign upfor free weekly tips like this at www.sharpecopy.com.Article Source: ArticlesBase.com - Write Fundraising Letter Overlines That Donors Can't Resist (Includes Samples & Examples)

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