Write Fundraising Letter Overlines That Donors Can't Resist (Includes Samples & Examples)
Write Fundraising Letter Overlines That Donors Can't Resist (Includes Samples & Examples)Author: Alan SharpeWrite Fundraising Letter Overlines That Donors Can't Resist The headline that appears over the salutation in a fundraising letter is known as the overline. Overlines have one goal: to persuade your donor to read your letter. According to direct mail copywriter and author Hershell Gordon Lewis, the best kind of overline to use in a one-to-one piece of communication like a fundraising letter is a hand-written overline, one that looks like a spontaneous burst of enthusiasm. Hand-written overlines, says Lewis, should not look "produced." I agree. Your goal, then, if you decide to use an overline, is to work up more enthusiasm in your readers than your letter can generate without the overline. Here are some guidelines to follow. Don't give too much away The goal of your overline, like the goal of your envelope teaser copy, is to arrest attention and arouse curiosity. The quickest way to depress enthusiasm in your readers is to ask them for a gift right up front in your overline. Or to say that you will be asking them for a gift later on in the letter. Don't give too much away. So instead of writing this: Your gift today will help us stop gun violence. Write this: How do you keep a pistol out of the hands of a 12 year old? Make the reader want to continue reading You want to intrigue your reader, tease your reader into reading your opening sentence, then your second sentence, right on through to the end.
Pages: [1] 2 3
Build Solar Panels - Build Solar Power HouseDogs can be a wonderful joy in life. They are thrilled when you get home from work. Snuggle on the couch with you. They do everything to please you. But who says a dog is just so very wrong. Are not trained properly, can destroy furniture, use the bathroom on your carpet, scare the neighbors, and even, in rare cases, be aggressive. That is why it is so important to take to obedience training for dogs. Regardless of your economic situation, there are many opportunities for you. Any attempt to raise a puppy to a healthy, safe dog is a burden for the best pet you will ever have. |
No Credit Check Loans AustraliaNo Credit Check Loans AustraliaAuthor: Jonesh Taylor Now there is a golden period for Australians who have been in financial fix and desiring keenly to get rid of financial clutch as they have undertaken all the problems practically. If you are one of them, no credit check loans Australia has come forward to sustain the borrower’s cheerfulness long lasting and to detain all sadness surrounded along with that quit all the worries and tensions if you are bothered with worse credit history like CCJs, IVA, and insolvency, amount outstanding and the like. Now let you welcome them in your service till the time you take a sigh of relief. |