Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples

Give your donors a glimpse into what life is like at your organization. You probably want an example of what I mean, so here it is (here are two examples, actually): Institutional: "Your membership is about to expire." Conversational: "I see from our records that your membership is coming up for renewal soon." Institutional: "Prayer meetings were held today at head office about Hurricane Katrina." Conversational: "All of us here at the office in London met this morning to pray for the victims of Hurricane Katrina." Another sure way of avoiding "bureaucratic-speak" is to say everything in the active voice. Don't say "funds were raised" when you can say "we raised funds." Avoid writing "100 scholarships will be created" when you can instead write "we will create 100 scholarships." See the improvement? Passive voice sounds institutional. Active voice sounds conversational. I suppose if you went back to the start and began reading this message again, you'd pick up a few methods that I did not mention (using parentheses like this, for example, which look as though you are lowering your voice and whispering a piece of inside information to your donor). I hope that these tips help you write effective fundraising letters. Ones that come from your heart, and are effective mainly for that very reason. About the Author:Alan Sharpe is a business-to-business direct mail copywriter. Sign up for free weekly tips like this at www.sharpecopy.com.Article Source: ArticlesBase.com - Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples

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