Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples
Write Effective Fundraising Letters By Being Conversational (Includes Examples & SamplesAuthor: Alan SharpeI am doing what you do, sitting at my computer, trying to get my thoughts out of my head and into a written form that will help you make a decision. In this particular case, I am trying to write a few intelligent remarks about sounding conversational on paper. You know, how to write a fundraising letter that sounds like it came from the mind of a person and not an institution. I suppose the first thing I can tell you is that you should write the way you talk, unless, of course, you talk in halting sentences punctuated with "ya knows" and "like, you know what I mean?" And if you usually write fundraising letters that are signed by someone else, your executive director, for example, then you need to write the way that person speaks.
The secret to sounding personal and conversational on paper is to imaging that you are actually having a conversation with your donor. A back-and-forth exchange where your donor asks questions and you supply answers. That way, your letter sounds like it is written by a living, breathing person, since it addresses issues that are important to the donor, and does so in a warm, lively style.
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27.11.2009
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