The New Tool for Older Driver Safety: Brain Training Games. AAA Foundation CEO Explains
Can you explain the rationale for your initiative?A: Exactly. The main characteristics of the problem are obvious to anyone involved in driver safety research.The challenge is what we can do about it. In our work we constantly evaluate many potential programs, for example how to get the medical community more engaged, and we decided to offer a cognitive screening and training program such as DriveSharp.We decided to recommend DriveSharp for two reasons. First, it is validated both as a screening tool of driver safety and as a training tool of cognitive functions (useful field of view, speed of processing) that are critical for driving especially among older adults. Second, the technology makes it highly scalable - many drivers can easily access the benefits at an affordable cost.We really believe, based on the research we have seen, that this program can help reduce the crash rates among older drivers, but we of course need to analyze how many of AAA's 51 million members (and other drivers) end up using it and what benefits they will get. Past research has shown we should expect to see a 50% reduction in at-fault crash risk for those that complete the program.Q: Assuming the results are as good as you expect, what would be some logical next steps for policy makers and auto insurers?A: I think that insurance companies will start to see the value of these programs quickly and will offer them for free or at a deep discount to their members because they will understand the direct financial benefits from doing so - the financial benefits of having safer drivers.It will take a while for policy-makers to catch up.Pages: 1 2 [3] 4
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