Private Label Benefits to Retailers (Print Ready)

With private labeling, retailers can acquire products that are already developed, or that can be changed and re-branded in an individual fashion. Basically, retailers can control many business aspects, and create their own unique product. They can personalize the products, add their own information, additional materials, logos, titles, etc. This can all be done in a lot less time than it would take to develop the product from scratch. In recent years there has been a significant increase in the number of private label brands on the market. This is particularly true in Europe, where private label goods account for almost half the products sold in supermarkets. This figure is closer to 25% in the United States, and the trend appears to be increasing. Private brands come from several different sources.

Numerous companies now offer contract manufacturing for private goods. Large national brand manufacturers often supply private label brands. Occasionally, competing brands are even made by the same large manufacturer. Ingredients, quality, and designs often differ quite a bit among these products, however. Private brand goods are also acquired from small, quality manufacturers that specialize in particular product lines. Often, these companies concentrate on producing private label brands almost exclusively.

Private Label Benefits to Retailers (Print Ready)There are also regional brand manufacturers that produce private label products for specific markets. Private label brands are available in a wide range of industries from food to cosmetics.

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