Information Marketing: Landing Site Opt-ins
The problem is that, without the proper tests, you will not know which offer the purchaser originally responded. You may have had purchases on one option more than the other one, however, that is not always an accurate measure of your options. The problem with having multiple opt-ins is that you are allowing the visitor to see too much information that could effectively decrease the on-the-spot sales. Then you will need to work harder to bring them on board. Sure, some will buy immediately.However, in Robert’s case, he saw 50% sales on day zero with the first initial visit to the site and the other half took him about three months to cultivate. This can be because they are overwhelmed with information or that you have not provided the information they need to make a qualified decision. Remember the word NO. No is not actually the negative word. It is actually KNOW. They are saying no because they want to know more. There are ways you can measure the success of your offers without coming out and asking the consumer.
One option is to test the site with an analytics program. Google Analytics has proven itself very effective in this matter. You can easily measure the hits on the site and gather your results quickly and effectively. The Google Analytics software also includes a website optimizer, which will allow you to accomplish split-tests. This will allow you to test the options by themselves and together.
Once you have gathered the results, you will have the opportunity to see which opt-in has produced more hits.
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