Building Quality Referrals
Fear: They are afraid to ask because they are plagued with the insecurities of not being stable enough in their existing relationships to ask for a referral. Inaccessibility: They have not provided their referees or prospects with the tools they need. They should bring the business to them. Motivation: They overlook and do not capitalise on the most important reason that people refer them - because they are pleased with their service and want to be helpful. What results can you expect from Referrals?Let's do some calculations. Imagine that 50% of clients will give referrals, if they are asked to in the correct manner. Out of this, say up to 30% of referrals turn into business. This means that if you have 40 clients and 20 give you a referral, 7 of these may well turn into business. If each client was worth 5,000 a year, you could easily be making an extra 30,000 of business during this time period. Imagine if you had used this strategy over the past four years! Imagine the amount of profit you could earn if every client is ecstatic and committed to your services, and in turn refers you to others!Benefits of an internet-based referral strategyThere are many benefits to creating an internet-based, referral-centred business. The internet, through web 2.0 technology and techniques, has enhanced the way you can market your law firm and communicate easily. You can find new and valuable contacts through social online networking, and share your knowledge more productively through blogs and wikis, whilst consolidating relationships through rich and immediate interactions via e-mails and online chat facilities.Pages: 1 [2] 3 4
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12.12.2009
PoMaHòÈ÷HûÉ comment`s:
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28.01.2010
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08.04.2010
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