Building Quality Referrals
Building Quality ReferralsAuthor: Richard HugheAre the referrals that you receive less than the number required for the growth of your law firm? Are the referrals you are getting propitious for developing long-term legal business associations? Are you able to get quality clients with less effort? Do you know how to get quality referrals? These are some of the problems generally confronted by law firms when building referrals. Good referrals are the bedrock of the law firm business. They are critical to your business development success because they are acquired with little proactive selling effort: the cost of acquiring these new clients is much lower, whilst the success of conversion is high. Even you can generate business through referrals. All that is required is a considered approach, and a strategy that will allow you to build quality referrals for your law firm.
The advent of internet marketing has made this process much easier than it once was, so start work now on building quality referrals for your legal business. It's time to aim higher, reach farther and dream bigger.The 5 principal reasons why people don't get referrals are: Forgetfulness: They forget to ask for them, so their prospects forget to make them. Luck: They think referrals are based on luck so they don't develop a strategy for driving them.
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28.01.2010
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08.04.2010
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