The New Tool for Older Driver Safety: Brain Training Games. AAA Foundation CEO Explains
The New Tool for Older Driver Safety: Brain Training Games. AAA Foundation CEO ExplainsAuthor: Alvaro FernandezCopyright (c) 2009 SharpBrainsThe AAA Foundation for Traffic Safety just started recommending a new "brain training" driver safety program called DriveSharp, developed by Posit Science. DriveSharp is a computerized cognitive assessment and training tool based on Karlene Ball's research on older adults' cognitive fitness and driving.Commenting on this news, Peter Kissinger, CEO of the AAA Foundation, recently said that "Part of making our nation's roads safer is helping mature drivers who wish to stay active - a quickly growing population - maintain or improve their driving safety."We have Peter Kissinger with us to discuss the context for this innovative initiative.Question: Peter, I appreciate your time. In order to set the context, would you introduce the role and priorities of the AAA Foundation?Answer: Sure. As you know, AAA has over 50 million members. The AAA Foundation for Traffic Safety prioritizes four main areas of work:- Introduce a culture of traffic safety. It is an outrage that there is a driving-related death every 13 minutes in the US, and yet, we seem to accept this as status quo- Improve road safety, especially on rural roads, where almost 60% of the deaths occur,- Improve safety among teens, one of the highest risk groups - Improve safety among seniors, another high-risk group.Q: I understand your priorities are thee safety of teenagers and older drivers?A: Yes.
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In Internet Marketing the System is Everything-How and Why it WorksIn Internet Marketing the System is Everything-How and Why it WorksAuthor: Charles SmithdealLet's say you have a marvelous product or service (POS) to market. You've discovered that there are 1.5 billion people connected to the Internet in more than 100 English-speaking countries. Lots of those folks have a problem that your POS could solve, and they're searching daily for that solution. The question becomes: What are your chances of hooking up with those prospective customers, using your current method of marketing? Because the Internet marketplace is so large, many, many competitors are already out there pitching their wares. Some of them make plenty of sales and lots of money. My recent investigation suggests, however, that the majority accidentally stumbled into this windfall. |