In Internet Marketing the System is Everything-How and Why it Works
In Internet Marketing the System is Everything-How and Why it WorksAuthor: Charles SmithdealLet's say you have a marvelous product or service (POS) to market. You've discovered that there are 1.5 billion people connected to the Internet in more than 100 English-speaking countries. Lots of those folks have a problem that your POS could solve, and they're searching daily for that solution. The question becomes: What are your chances of hooking up with those prospective customers, using your current method of marketing? Because the Internet marketplace is so large, many, many competitors are already out there pitching their wares. Some of them make plenty of sales and lots of money. My recent investigation suggests, however, that the majority accidentally stumbled into this windfall. They don't really understand what they're doing. They're using outdated marketing methods as if they were still running a small-town store. The vastness of the marketplace accounts for whatever success they enjoy. And then one day you come upon a system designed to market your exact POS. A system created by some 17 year-old (probably) whiz-kid who really understands: 1) the Internet, 2) the principles of marketing, and 3) human nature. Wait a minute. What does human nature have to do with this discussion? Aha, this is the key that makes a system so appealing. Chances are that you, like me, despise selling. I dislike trying to sell things because I'm not good at it.
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12.11.2009
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