Travel Pre and Post Internet

Some travel agents operate their own tours, some are both wholesale and retail, some limit consumer selection by only selling their 'preferred' suppliers and some have professional consultants with years of experience invested in gaining knowledge, experience and expertise and are worth their weight in gold to the savvy traveller. Beware though, as some are also called destination specialists and some of these designations merely require the agent to take a rudimentary test offered by tourism offices, destination marketing groups or even tour operators and in my opinion can harm the reputation of the travel industry. A specialist is not necessarily an expert.

Travel is probably the most used commercial aspect of the Internet and if retail agents want to harness this exciting medium to offer 'the knowledge' and their 'kee' skills to a global audience, not just their local community, they must embrace the changes that are happening. Travellers now have the ability to seek answers to the 5 W's of travel and the important 'How to' save money and offset costs by having information just a click away. And then it occurred to me that even internet travel prices often include a commission element even when sold directly to the consumer. If we book directly with operators we should not have to pay full retail prices as we are doing for ourselves whata retail agent would normally do for us. A dilemma for the operator is that to show a both a retail and a cost price option could deter many agents from selling the services as travellers could use an agent for free advice and book directly with the operator to get a 'net of commission' price.

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NARCISS comment`s:

Perhaps, deep note

22.12.2009

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