Do You Own Your SaaS Website? Part 3 - Your Opt-In and Customer Lists

hosting, SEO, site maintenance service providers),* your affiliates (not marketing affiliates, but affiliated entities (e.g. a parent or subsidiary entity),* transferees in the event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors,* transferees for purposes of satisfaction of legal obligation or to provide site security, and* third party marketers for purposes of their direct marketing (this relates to list sharing with others and should reflect your current and contemplated future marketing plans and activities).In addition to the sharing of personal information, consider reserving these rights:* right to serve 1st party behavioral ads (you use anonymous information collected at your site to serve targeted ads at your site, but you do not share such information with 3rd parties),* right to serve 3rd party behavioral ads (your site collects and then sells or shares anonymous information collected at your site with third parties for purposes of behavioral advertising, or participates in a network that collects data at your site for purposes of behavioral advertising; e.g. Google's AdSense), and* right to use web analytics services provided by 3rd parties that serve cookies (e.g. Google Analytics). Conclusion Your opt-in and customer lists may be your website's most valuable elements.In order to protect and enhance their value for the possibility of a profitable sale of your site, careful planning is required at an early stage in the development of your marketing plans for your site.Your plans must be clearly implemented in the form of specific reservations of rights in your Privacy Policy - and to be effective, these reservations must be made prior to the collection of the personal information.This article is provided for educational and informative purposes only.

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