Personal Ads - an Online Guide
How do you do this? Once again, it comes back to telling the reader what's in it for them. What are your favorable qualities? What does the reader stand to gain by getting to know you ... by meeting you ... by dating you? If the reader doesn't see the benefit of knowing you, why would they waste time writing you or contacting you? Let them know what they stand to gain. Don't be shy. Don't under-value yourself. We all have majestic and wonderful qualities. Let people know about yours.Tell them what they stand to gain by having an awesome person like you in their life. I usually make a list of my best qualities. Then, I prioritize them in order of what I think the reader will likely find most valuable. Then, I put them in the ad: "I am a great listener and I look forward to conversing with you and hearing your thoughts ... I am adventurous and open-minded, and seeking someone whose thoughts and actions will broaden my views ... and so on." I just told the reader that I will listen, that communication is important to me, and that I welcome and look forward to their feedback. I also did so while stating what I'm looking for. In too many ads, the person is totally caught up in what they want: "I want someone who is between 5'11" and 6' tall, 187.2 pounds, and makes AT LEAST $900,000 a year." Most people read ads like that and think, Who cares? Of course, that example is overboard, but a good percentage of ads are like that. Avoid that route. Tell people what you're looking for. But also let them know what they stand to gain. I write my ads this way and I have had immense success.
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