How to Become an iIT Consultant

To do so, consider diligently journaling where every 1/4 hour of your business week goes, so you can analyze what percentage is (a) sales and marketing, (b) billable client work, and (c) administrative and operations. 3. Proactively Select Your Target Prospects with Both Eyes Open. Many new IT consultants make the nearly-fatal mistake of trying to market to “everyone” or “small businesses”. Both of these target markets are way too broad for most IT consultants. Consider narrowing down your focus by region, industry, company-size, and existing technology platform. 4. Focus on Long-Term Quality Client Relationships. Most new IT consultants spend way too much time and energy dealing with one-shot-deal, transaction-oriented customers, with very little potential for substantial repeat monthly business. Make sure you focus on those small business clients that value the ongoing support and oversight that you bring to the table, and have the needs and budget to consult with you on a regular basis. 5. Get to Know Other Trusted Business Advisors in Your Community. Because so many IT consultants copycat the wrong business models and target the wrong prospects, IT consultants often get burnt out and discouraged long before they’ve even scratched the surface on the best, repeat source of new clients around. Make sure you get to know and befriend other non-competing technology providers, accountants, attorneys, and management consultants in your area. Remember, these professionals already have a foot-in-the-door with the same decision makers you’re trying to reach. Take other trusted business advisors to lunch or dinner.

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