Advertising and Marketing Trends in 2009
More than 80% marketing professionals rank the boomers in top as an important or the most important demographics to target. However, generation X and Y are following them very closely. In addition, in 2009, the same trend will continue without much change.
As far as marketing trends are concerned, we can see some changes like these: The marketers are more concerned about better customer satisfaction for better customer retention rate. This is somewhat different from the marketing trends of earlier years. In earlier years, when internet was developing into a great platform to get huge number of targeted visitors, marketers concentrated mainly on reaching more people. The equation was simple – more people = more business. However, now it is also important that you retain the existing customers. Marketers are now more concerned about reaching the niche – and this trend will continue even in 2009 – they are looking for better ROI. Apart from that as far as online branding and marketing is concerned, social networks and social media promotion will gain more popularity.
Marketers and advertisers will be trying different avenues to reach target market. In addition, the whole process will revolve around more personalized or one to one solution rather than one solution for all. To add to this, there would be much emphasis on quality product development. To add to all these marketing and advertising trends, you will also see that people, even the small business owners, will be investing on branding brand loyalty development.
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09.05.2010
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