Google in Mobile 2009
Google in Mobile 2009Author: Bharat Book BureauGoogle in Mobile 2009 Having created, developed, grown and maintained the world's most popular internet search engine over the last decade, Google has turned its attentions to the mobile market. For the last few years, many of its web services and applications have been making their way to the mobile platform, as the take-up has increased at recession-defying rates for mobile web access and, most notably, for smartphones such as the iPhone and various BlackBerry models. Illustrating just how much is at stake, and how intense competition has begun for the mobile space, a new phase of rivalry between Google and Apple opened with the resignation of Google CEO Eric Schmidt from the Apple Board of Directors. In terms of products, a Google Voice native iPhone application failed to win approval for entry into the iTunes App Store. ( http://www.bharatbook.com/Market-Research-Reports/Google-in-Mobile-2009.php ) The stakes are increasing for Google, which is focusing more and more on operating systems and runtime environments for applications on mobile. While developing and extending the reach of its Android platform, Google is also concurrently pushing browser standards such as Chrome and Android, and is actively involved in defining HTML 5. Alongside Chrome OS, these initiatives form key aspects in a greater push towards cloud computing and the web as a development platform at the expense of operating systems, native programming environments, and therefore mobile app stores - one of the tech sector's most recent success stories.
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18.12.2009
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28.04.2010
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