Digital Signage Basics

Digital Signage BasicsDigital Signage BasicsAuthor: HeliusIntroduction Moving images are more likely to attract people’s attention than static images. Digital signage is replacing poster and billboard advertisements all over the world, delivering visually stunning imagery to captivate local observers. Digital signage provides potential customers the latest information about services, inventories, pricing and sales. Corporations and government organizations are using digital signage to send immediate messages to employees and the public. Digital signage is quickly becoming the number one affordable, ideal medium to including the masses. What is Digital Signage? Digital signage is an advertising and information exchange tool, communicating messages and announcements to the public through video, text, animation and graphics. This tool is becoming more popular daily because it eliminates printing and paper costs and allows a message to be changed instantly. Different messages can be programmed to display at a certain period of time, the same message can run on multiple screens, and screens can display multiple messages simultaneously.

Digital Signage BasicsWhy Digital Signage? Small businesses are now able to utilize digital signage because LCD, LED and projection displays are becoming more affordable. Sales and marketing penetrations are expanding more quickly than ever before.

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