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Cindy King - Authors Articles - ArticlesBase.com - My sait

Cindy King - Authors Articles - ArticlesBase.com

Cindy King - Authors Articles - ArticlesBase.comCopywriting For International Markets 25 Years in International Marketing and Sales My career in copywriting started almost 30 years ago, although I did not know it at the time. You see, copywriting was part of responsibilities as an international sales and marketing executive. But I also had many more responsibilities as well. Necessity is the Mother of Invention Over the years, I worked for a couple of large North American companies with small European offices and even smaller international marketing budgets. This meant two things: Small budgets and high sales expectations do have a few advantages.

After all, this is where I learned the value of lead generation marketing materials. It is also where I learned to see the whole picture. Everything that helps to bring in sales. And to look for everything you can tweak to... again bring in more sales. Necessity is the mother of invention, even in business... and out of the box joint venture ideas to get independent marketing studies for example. There were also a couple of other positions with small marketing budgets, but these were start-ups. Times of stimulating creativity.

A French Company A few years ago, I "discovered" copywriting. Or at least I was able to put a word to the skill I had already started crafting as a marketing and sales executive. And, I decided to start my company. Yes, here in France. If you know anything about starting a business in France you would think I was crazy.

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