Personal Ads - an Online Guide
Personal Ads - an Online GuideAuthor: Dr DanWriting Personal Ads The headline - Your online personal is like an advertisement. And in this advertisement, you are the product. If your personal ad doesn't sell a reader, he or she will breeze by it looking for a better model. The key to creating a successful personal ad is your headline. It has to get a person's attention, it has to do it in few words, and it has to do amidst a lot of other headlines. This is a lot to ask of a description that's usually less than ten words. How do you do it? The key is to appeal to the other person's interest. Fact is, the person reading your headline doesn't know you and can care less about you. They want to know what's in it for them.
So your personal ad's headline -- in very few words -- has to show this person what's in it for them. This is what gets the reader to decide to open your personal ad or to pass it by. The trick is to play to the wants that are important to your target reader. In general, women seek honesty, security, sense of humor, confidence, someone who will make them feel sexy and special, physical attraction, and someone who will listen (when dealing with women, men can be pretty bad at this, so pick it up guys). So if you're looking to appeal to a woman, headlines might be: Get the love and attention you deserve A man who will actually listen to you! Secure man (or woman) with a sense of humor Appealing to men works the same way: your personal ad's headline should appeal to what a male prospect wants to find.
Surveys on attraction typically show that "physical appearance" is more important to men than women.
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