Information Marketing: Landing Site Opt-ins
Information Marketing: Landing Site Opt-insAuthor: Robert SkrobPeople like choice. People like to know that they have made a qualified decision based on the information they know. It is common for Information Marketers to add more options to their landing pages. The problem is that the infopreneur is seeing results without knowing where the results are coming from. As the president of the Information Marketing Association, I host a monthly coaching call for info-marketers who have questions and are trying to launch their infopreneur business.
Here is a question from Robert in New York. He would like to know whether offering two product choices instead of one product choice is a good option. Since this is a common question, I have decided to prepare an article about this challenge to help you. Robert said he would like to offer multiple opt-ins because he is marketing both his information service and his coaching business. If the consumer sees the need for a coaching program and believes that you have the information they want, they will seek you out. Vice-versa, if they desire the information you are offering, then they will go that way. They may even choose to seek you out later on down the road. Offering multiple program offers and opt-ins on the landing page is becoming more and more common.
The results infopreneurs see are increasing.
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