Get Down To The Zip Code With Geo-Targeted Advertising For Small Businesses
Get Down To The Zip Code With Geo-Targeted Advertising For Small BusinessesAuthor: Mark EtingerLet’s say you visit a random website. What is the first question you usually encounter before you are able to access the site? No! Not the age question… Think a little harder, what is the most common information websites try to get from you? Think of where you are? That’s right – the question is “where do you live.” For some reason, it seems that everyone wants to know your continent, your country, your state, your city, street, even your zip code. But why? If I want to visit, let’s say Sony, why do the guys in Japan need to know that I’m American? Well, if you think about it for a second, this location question is pretty reasonable. Yes, it can be annoying but when an international corporate giant like Sony asks you where you live, they just want to direct you to the right website and the right content. Big companies have many different levels of operations in many different countries and if you live in Germany, answering this question will get you to the German face of Sony, a different set-up, a different language and different products. This process is called Geo-targeting which means that a company is determining your geo location on the globe. But sometimes there is more to it. Besides understanding your location and directing you to the right place, this question holds an important varying factor.
Pages: [1] 2 3
NO_NAME comment`s:
Selection of texts perspective, down the site to bookmark.
10.02.2010
Weight Loss Basics -- Diet BooksWeight Loss Basics -- Diet BooksAuthor: Ulf Wolf(Sixth in a Series) Major U.S. Industry Weight loss publishing is a $1.3 billion a year U.S. industry. This should tell you that you would not have the tiniest of troubles finding books on the subject. Bookstores have giant sections for diet and weight loss; magazine and newspaper ads sell them mercilessly; there are probably thousands of websites devoted to the subject, each promoting some book or system or other. Attend a book fair, toss a tennis ball in any direction, and chances are it will hit a new diet book book representative, and bounce onto another. The words “densely populated” come to mind. And the problem, of course, is how to choose the book that is right for you. |
Balancing Food Issues and Environmental EffectsBalancing Food Issues and Environmental EffectsAuthor: Kevin LongGlobal issues like climate change and rise in carbon footprint has resulted in the tremendous popularity of concepts like sustainable food and organic farming. The term ‘sustainability’ is the current buzz in the food industry with more than 50% Americans having heard of it. Since factory farming involves the use of harmful chemicals and pesticides, consumers have started demanding access to safe and healthy food that has been grown sustainably. If experts are to be believed, sustainable farming of crops and vegetables can ensure economic prosperity for a long term. |