Do You Own Your SaaS Website? Part 3 - Your Opt-In and Customer Lists
Do You Own Your SaaS Website? Part 3 - Your Opt-In and Customer ListsAuthor: Chip CooperCopyright © 2009 Chip CooperStop and think about your website for a minute. Think about ownership.You're probably thinking of the typical website elements - web pages, content, and background software. Possibly even your domain name. Right?Have you ever considered that your opt-in and customer lists may be worth more than all of the typical website elements combined?You should. And a purchaser of your website business probably will. Have you protected and enhanced the value of these lists?Two Fundamental QuestionsWhat rights do you have in the data that's in your opt-in and customer lists? The key to the answer depends on 2 issues that center on your Privacy Policy:* do you have the basic right to transfer your opt-in and customer lists to a purchaser of your website business?, and* if "yes", then what are the limitations on use and sharing that will bind the purchaser?The Basic Right To Transfer Your Lists - The Toysmart CaseToysmart stated in its Privacy Policy that that the company would not share personal information of customers with any third party, with no exceptions. Based on this representation, Toysmart collected numerous names and other personal information of its customers.A year later, Toysmart attempted to sell its customer list to generate funds for creditors as part of a bankruptcy action. The Federal Trade Commission (FTC) filed a "deceptive practice" lawsuit under Section 5 of the FTC Act.
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Nitro RC Cars for the NoviceNitro RC Cars for the NoviceAuthor: Kermit BrowningWhether as a gift or a fetish, nitro RC cars will suit your purpose. If choosing a nitro RC car is your dilemma, wipe those worries away because you can transform the dilemma into something fun and exciting.To start, better be illuminated by the basics of nitro RC cars. These cars are powered by nitro gas fuel. They are the fastest and the most popular segment of the RC car hobby. The thing is that, the smaller the RC car gets the more expensive it becomes.Nitro RC cars can be divided into two categories - the off-road and the on-road vehicles. The former are designed to conquer rough, bumpy and hard terrains. |
Do You Need Dental Implants?Do You Need Dental Implants?Author: Sarah ReddingworthGetting dental implants comes into the domain of cosmetic surgery or better still cosmetic dentistry. It may seem like a procedure for stars, but the question remains, do you need dental implants? It is the aim of this article to help you find out whether you do need to get dental implants. We start life with our first set of teeth. These teeth last till a point, then we start to get our full set of teeth. These adult teeth we have, and we function with them. Then we realize something, they can get bad, and the world of fillings opens up! We start to see just how important it is to care for our teeth. Getting fillings, visiting the dentist is not a fun process, we start to consider the finiteness of this life, and wonder what can be done. |