Manufactured vs. Mined Diamonds
Manufactured vs. Mined DiamondsAuthor: Ryan FrankDiamonds are expensive not just because of their beauty and resilience, but also in large part because of the fact that they are very rare and difficult to extract. So in recent years, the diamond mining industry, led by the corporate giant DeBeers, has been shaken up by the emergence of the viable commercial production of synthetic, gem-quality diamonds. For over a century DeBeers has controlled the world’s supply of diamonds. But now that diamonds can be created cheaply, in potentially high quantity, and with a quality that is equal or greater than the quality of natural diamonds, the diamond industry finds itself in an uncertain flux. DeBeers has spent a lot of money providing major jewelers with sophisticated machines that detect the minute differences between manufactured and minded diamonds.
Some issues arise from the fact that there aren’t all that many major differences. The differences that are there tend to indicate to the higher purity of lab-made diamonds. One of the main differences between the synthetic and natural diamonds is that, in nature, colored diamonds occur rarely and are therefore highly priced. In the lab, however, colorless diamonds are harder to produce, and colored diamonds are easier and cheaper to make.
As a result you can buy a synthetic colored diamond of equal quality to a natural diamond for a fraction of the natural diamond’s price.
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Direct Mail Catalogs & Brochures: Write Captions That SellDirect Mail Catalogs & Brochures: Write Captions That SellAuthor: Alan SharpeMany prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That's when you have their attention. And so that's when you sell them. My advice for writing captions is to never describe what readers can see for themselves in your photo. If your photo shows a man in a golf shirt, for example, don't place a caption beneath the photo that simply says "New Golf Shirt." Instead, write a subhead that communicates a benefit that the reader cannot see, one that the photographer could never capture. |
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