Advertising That Works - Contextual Ads
Advertising That Works - Contextual AdsAuthor: MikaThe answer is when it falls under the remit of contextual advertising. There is no doubt that many people have become immune to the more blatant forms of advertising that the internet is known for over the years.Take banner advertising for example. While there are always exceptions, banner ads generally receive quite a poor response compared to many other forms of advertising that can be found online today. People are often less keen to accept blatant promotions that come in such a strong way.That’s one of the reasons why contextual ads have been gathering in popularity in recent times. People don’t view them as harshly as some other advertisements, and the main reason for this is because they are in line with the content of the site they are appearing on.This is a simple yet effective way to monetize your website, keep your visitors entertained, provide them with the information they want and get away from the image of being a heavy promoter as well. Let’s suppose your website is about the latest technological gadgets, for example. If you were to have general ads that weren’t related to the theme of your site, your visitors are much less likely to click on them, and may even wonder why they are there. When the ads don’t match the content, they look far more like a money making venture than anything that will help them.But by having contextual ads peppered within the content itself, your visitors will appreciate the extra information and may be more likely to click on an ad or even make a purchase.As such, these types of ads aren’t viewed in the same way as other forms of advertising that webmasters can choose from. The end purpose may still be the same – to make an extra profit from your website – but the method in getting from A to B is very different.If you haven’t yet thought about trying a contextual advertising network of any kind, there has never been a better time to do so. Make sure you do your homework first and think about which one would meet your needs the best. You should also consider which network consistently gets a good press.If you do all that before making your choice, you will be looking after your visitors as well as yourself, and choosing the best option for you.About the Author:Kontera is an In-Text ad network that offers contextual advertising to publishers across the web.
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Value of a Homemaker and the Importance of Life InsuranceValue of a Homemaker and the Importance of Life InsuranceAuthor: DeniseThere are several mistakes people tend to make when deciding on life insurance coverage but one of the most common ones involve deciding on who needs insurance and how much should they be covered for. A glaring example out here concerns married couples that only decide to insure the breadwinner or working member of the family. Yes, insurance is taken out for all the right reasons – to cover funeral expenses, to repay outstanding debts, to look after the children’s education, all in the case of the untimely death and absence of the wage earner. |
Get Proof That Your Wife is CheatingGet Proof That Your Wife is CheatingAuthor: Jenny J JonesAre you starting to make assumptions that your wife is cheating? If so, just having your suspicions is not enough for you to accuse her of this. Clearly something has changed that is making you think that you are seeing signs your wife is cheating. Although most of the time when someone has these suspicions they are proved right, there is however the odd occastion where is could be wrong. We all have a thing called intuition, and it is something that a lot of us tend to ignore for the most part. However we do need to pay attention to it, as it can be a valuable tool. |